Best practices for Graphic designer

by | Best Practices, FAQs

Remember the fundamentals: color choices, fonts, and layout.

  1. Avoid using too many fonts, and use only fonts that work well together.
  2.  The color selection should match the client’s branding, and the colors should complement each other.
  • Be loose with the rules of graphic design. Make it interesting; don’t play it too safe.
  • Make sure the design is appropriate for the business and target audience.
  • Avoid including too much information. This is especially true in print marketing. The goals of brochures and postcards are to peak interest, persuade people to visit your website, and/or pick up the phone. The goal is not to sell.
  • If you are a graphic designer, always ask your clients for several examples of designs they like. If you are a client, provide several examples to the designer.
  • Don’t copy other material. Use it for inspiration, but make the design your own.
  • Keep your customer at the forefront of your design strategy. Just because the design appeals to you, does not mean that it will resonate with your customers.
  • Focus on what you’re good at. If you need to add html coding into the design, hire someone with expertise in that area, and work together.
  • It pays to hire a good designer. It will save you time and effort. If you don’t know where to look, start by asking for referrals.
  • Good design will add credibility to your brand and boost traffic.